Monday, 6 January 2014

Planning to start a lottery business?... Things to know


Lottery is one of the most popular form of legal gambling that is patronized by common people because of the simplicity of game combined with high rewards.

Since the probability of earning profits from lottery business is also very high, we can see a huge interest and buzz around entering into this lucky business. So here is a quick guide for all aspiring lottery owners -

The risk involved in betting and legal gambling is high but as we know that the returns are also pretty big and tempting to anyone. Lottery has been part of people’s psyche where they can achieve financial emancipation. On other hand, the returns for operator or a lottery business owner is sure to be a financial windfall considering that there are many who patronize this kind of gambling or pastime. For those who are inclined to reap quick money on establishing a business that has sure patrons, then the lottery business is one of the best among other.

Lottery Business
If you are planning or have an inclination of building a lottery business then rest assured that following simple steps would become a fruitful business venture. Below are some guidelines on starting a lottery business:

Licensing for lottery business

For the necessary licensing and permissions you need to check your local government regulations and procedure for lottery business, as having a valid license for your lottery business is a must. There are many ways through which you can obtain lottery business license. You can apply and get it by your own or with the help of third party/experts or external consultants. The benefits of hiring an external consultant are fast processing, expertise in proposals and application and help in other aspects of lottery business startups.

The right place for your lottery business

Location plays a critical role in lottery business; similar to all other businesses, as it gives you an access to your customers. The location of a business should be convenient to the customers, employees and all their appropriate utilities as well as match with the market categories.
But you may not want to miss the trending Internet lottery/gambling/gaming market - online, mobile, USSD, SMS Betting. It is growing rapidly and is one of the most important parameters for a lottery provider.

Lottery technology/system

Lottery being a big profit making business, it has to be managed carefully and innovatively by adding unique offerings and providing easy, secure and future ready access to customers and staff.

It is important to choose an appropriate lottery technology platform for your lottery business. Here are few things you should know about your technology partner (How to select the best Lotterie technology platform)

Marketing communication and strategy

Who the target audience is for each lottery game and what is the most efficient communication channel to reach them.  If you plan for online/mobile lottery options then you should keep a customer database and frequently communicate new offers and game related details with the existing lottery players as well potential players.
Mobile agents (Mobile POS) will be crucial to increase your reach with the lottery retailers as that gives you freedom to explore new market and new games for additional profit by utilizing the same resources.

Staffing – hiring the right people

This is the most challenging part of any niche business like gambling/gaming to find the right fit. You need to hire the right people with a long-term perspective.  Hiring experienced staff is a little bit tricky; you can also take help of staffing consultant and have an on job-training model.  It also depends on the technology that you choose to partner with; professional lottery solution providers will have easy training module and onsite training for your staff.  They can also help you network with experienced professionals in the industry who can help in operations.

Risk analysis and management

A user-friendly Back Office System (part of lottery solution) will provide you ultimate control at your fingertips. You need a technology that can help you manage your risks as well keep yourself updated with the data analytics on real time basis.  Back office system plays a vital role in managing the lottery operations.


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